Ok, now we've seen how not to write a press release (which is one of the best ways to start) we can look at how you should go about writing your own. I've written an outline of a press release which you can insert your own incredible and amazing story into. This example is kind of about the right length, and hits on the salient points in kind of the right places. However, you don't have to adhere to this example that rigidly. If you've got a good story then it should have it's own life. Just don't have a boring story and you're halfway there.
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