Blog Entries

How to get your band on Wikipedia

info@gwonder.com — Sun, 21 Dec 2008 00:00:00 +0100

After a couple of failed attempts on getting our band Georgia Wonder on Wikipedia, we finally succeeded and learned a bunch of stuff on the way. It's really not as hard as you think to get yourself on there, but there are a few things you need to know to make sure your content stays there once you've put it up.

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It turns out the main reason we kept getting a 'speedy dele [...]

How to be more persuasive with the power of YES

info@gwonder.com — Sun, 20 Apr 2008 00:00:00 +0100

I'm always on the lookout for tips and tricks which we can use to persuade people to interact with us. As a band just getting off the ground, it's all about Guerilla Marketing and doing the best with what you've got.

One of the main problems being a band and attracting fans is keeping their attention from the start - people have limited attention spans and on the internet you have a very short period of time, usually seconds, to turn someone from merely curious into actively involved wi [...]

Crowdsourcing - The Proof

info@gwonder.com — Fri, 18 Apr 2008 00:00:00 +0100

Ok, I know this has been doing the rounds, but I need to post this up here just in case you've missed it. Some guys in the 90's did some crowdsourcing of their own - they asked people to describe their kinds of music they hated the most, and what they comprised of. And then they wrote some music that fitted this description. Lifted quote alert: The most unwanted music is over 25 minutes long, veers wildly between loud and quiet sections, between fast and slow tempos, and features timbres of ex [...]

Outsourcing your crowdsourcing, and other strange phenomena

info@gwonder.com — Wed, 16 Apr 2008 00:00:00 +0100

There's been a lot of talk about crowdsourcing over the last few months, particularly as it pertains to bands and artists. Although these conversations have been varied in scope, here are a few main themes that keep cropping up:

1. Using a global music contest/promotion site to validate an artist or band to increase awareness and sales The idea being that by using sites that allow anyone in the world to vote on their music likes and dislikes one can prove the potential of an artist a [...]

Writing A Press Release

info@gwonder.com — Sat, 29 Mar 2008 00:00:00 +0100

Ok, now we've seen how not to write a press release (which is one of the best ways to start) we can look at how you should go about writing your own. I've written an outline of a press release which you can insert your own incredible and amazing story into. This example is kind of about the right length, and hits on the salient points in kind of the right places. However, you don't have to adhere to this example that rigidly. If you've got a good story then it should have it's own life. Ju [...]

The Art Of The Press Release

info@gwonder.com — Mon, 24 Mar 2008 00:00:00 +0100

In a future post I will attempt to tackle the art of writing a good press release. Regardless of writing style and general format, one of the things that most people forget to have is a good idea. If you don't have an angle on your story you won't be able to write a good press release. It's quite hard though to find press releases which show off how NOT to do it. Luckily help is at hand in the form of Lost In Showbiz (where howlers come to die) - a brilliant and unmissable collection of some o [...]